Ambassador Ziegler hosts a soirée celebrating “Befikre”
Ahead of the worldwide release of “Befikre” on 9th December, in collaboration with Yash Raj Films, H.E. Mr Alexandre Ziegler, Ambassador of France to India, co-hosted a very special soirée to celebrate Befikre with Ms Sanya Dhir, Creative Director-DIVA’NI, at the Residence of France in New Delhi, starring leads Ranveer Singh and Vaani Kapoor.
New Delhi, 23 November 2016
Extensively shot in Paris as well as in Cannes and Picardie, Befikre is steeped in the Parisian spirit of romance and celebrates sensual, carefree love. Under the vision of Aditya Chopra, Chairman - Yash Raj Films and famous for his landmark romantic movies, Paris becomes synonymous with Befikre’s contemporary love story.
The Residence of France came alive with the spirit of Befikre as the vibrant evening saw Ranveer Singh and beautiful actress Vaani Kapoor give a scintillating performance to the film’s song, “Khulke Dulke”. The duo, dressed in exquisitely designed DIVA’NI couture, also sashayed down the ramp for the dazzling launch of “The Ivory Kiss”, Spring-Summer 2017 couture collection of DIVA’NI, which designed the actors’ costumes for the film also.
Partnered by Pullman Aerocity, Accor, Atout France and Air France, the soirée was an ode to the film and the French art de vivre that permeates it.
Commending the film, Ambassador of France, H.E. Mr Alexandre Ziegler said, “I’m thrilled to host a soirée to celebrate Befikre in the presence of talented stars, Ranveer Singh and Vaani Kapoor, and congratulate them warmly for their performance. Befikre makes the most of the stunning locales offered by France, highlighting why, year after year, it’s the world’s top tourist destination as well as a favourite for romantic holidays and film shoots. I’m delighted that Befikre was shot almost entirely in France and availed of the French Film Commission’s excellent incentives. I wish to extend invitation to Indian film makers to come and shoot their films in France.” (Read the full speech of the Ambassador of France, H.E. Mr Alexandre Ziegler)
Speaking on the occasion, Ms. Sanya Dhir, Creative Director, Diva’ni said, “It’s surreal how things just come together and make perfect sense. The inspiration came through while we were in Paris shooting for Befikre. The architecture, the mosaic floors, the fish scaled ceilings if on one hand formed the core of the artworks. The international runway set the mood for these silhouettes. We wanted to bring in the opulence, our love for Paris, the rooted Indian craftsmanship sprinkled with carefree joys of love and life. This collection is for the young at heart, bold in mind and for the ones who know how to live life carefree!”
Befikre’s trailer launch took place at the Eiffel Tower, supported by the Mayor of Paris, on 10th October 2016, garnering over 10 million views in less than 24 hours on social media. France is a magnet for filmmakers with its very attractive film production incentive, TRIP (Tax Rebate for International Production), granted through the French Film Commission. TRIP supports non-French projects that are completely or partly made in France, involving French and European locations, characters, sources, landmarks, creators, crew and French technical hubs. The amount allocated comprises 30% of the film expenditure incurred in France. Thus, Befikre, shot almost entirely in France, benefited from this incentive.
For more information on TRIP: http://www.filmfrance.net/v2/gb/home.cfm?choixmenu=taxrebate
DIVA’NI is India’s first cinema-inspired fashion brand introduced in 2013 by Yash Raj Films and KBSH Private Limited, one of the largest independent heritage fashion houses based out of New Delhi.
On the occasion of the French Embassy evening celebrating Befikre, DIVA’NI unveiled its Spring-Summer 2017 couture collection “The Ivory Kiss”, the brand’s interpretation of the great Parisian legacy, inspired by the grandeur of Parisian architecture, heritage, art and culture. This new collection salutes the free spirit of dressing in effortlessly stylish ensembles that suit the palette of a carefree yet elegant summer bride.
Diva’ni has harnessed its creative flair and outdone itself by recreating the flavour of a region through these ensembles. Amalgamating subtle summer colours with regal silhouettes along with fine craftsmanship, this collection aims to take you through a carefree glam journey of dressing. Through this showing, Diva’ni also forays into bespoke men’s wear and unveils Diva’ni Man. This exquisitely designed line will aim at catering to the fashion needs of the Indian metropolitan man.
With the Spring-Summer couture launch, Diva’ni aims at taking audiences through a never-before destination wedding ensemble trail. The silhouettes range from short dresses to draped sarees to gowns to contemporary bridal lehengas. Intricate handwork using zardozi and aari, along with usage of elements like metal blades, mother of pearl, kundan, sequin, elaborates the grandeur of Parisian architecture and heritage at its best. Carefully embroidered floral appliqué, rather the signature DIVA’NI Vintage Rose, lends that perfect zing to the collection.
The show uniqueness also lay in Diva’ni’s collaboration with Adidas Original to give the look a perfect finish from head to toe. Aiming to showcase a carefree comfortable bride, the models were spotted walking the ramp in exclusively designed Stan Smiths sneakers – embellished to give it that pure touch of glam.