‘Créative France’ campaign launched in India

The Créative France campaign has been launched in India on the occasion of the State visit of French President François Hollande in the country as the Chief Guest for India’s 67th Republic Day.

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‘Créative France’ campaign launched in India

New Delhi, 28 January 2016

The Créative France campaign has been launched in India on the occasion of the State visit of French President François Hollande in the country as the Chief Guest for India’s 67th Republic Day.

This ambitious global campaign shows what makes France, the world’s sixth largest economy by GDP, a unique destination for FDI. Indeed, in the India-France joint statement, Prime Minister Narendra Modi, and President François Hollande “equally highlighted the attractiveness of France for Indian investors, especially in terms of leveraging French technological expertise and competencies." Prime Minister Modi underscored, “France’s greatest strength is innovation”.

Initiated by the French government and executed by Business France, the agency for international development of the French economy, the Creative France campaign has selected ten priority countries, including India, based on their potential for trade and investment.

India and France share a mutual fascination for culture, fashion and art and in the past several decades this relationship has deepened and broadened across a range of industrial fields ranging from aerospace and robotics to high-tech materials. France is the 3rd largest foreign investor in India, with an estimated investment stock of around $20bn, which has contributed to creating around 3 lakhs skilled jobs in the country.

Muriel Pénicaud, the French Ambassador for International Investment and Managing Director of Business France, remarked on the occasion, “There is an exceptional momentum between France and India. We urge French companies established in India to join the Creative France movement to promote French innovation as well as to contribute to the success of Make in India.”

France has some tremendous assets that help create an environment conducive to receiving foreign investments.

In this respect, France provides outstanding competitive advantages:

  • France is located at the heart of a 500-million consumer market, with more than 65 million consumers in France alone – the second largest in Europe.
  • On a weekly average, 19 new companies choose France for new investments
  • Thirty-one French companies rank among the world’s top 500.
  • France is the world’s leading destination for foreign tourists, with an excellent quality of life.
  • France boasts efficient public services and world-class infrastructure.
  • France has a powerful industrial base
  • France offers a diversified technological base and a highly skilled and productive workforce.
  • France has a vibrant start-up ecosystem
  • France’s universities and research institutes are renowned for their quest for excellence
  • France’s legislative framework is designed to provide a strong boost to R&D operations, including France’s research tax credit and the Bpifrance Innovation Fund
  • France has one of Europe’s most dynamic demographics, reflecting the country’s confidence in the future.

In the upcoming months, Créative France will showcase the variety of France’s innovations through specific events organised in India in various domains, such as Smart Cities, renewable energy, IT, start-ups and healthcare.

More on Créative France is available
in the digital press folder: epresspack.net/creative-france
on the campaign website: creative.businessfrance.fr

The France Attractiveness Scoreboard is available at :

Follow us on Twitter: #CreativeFrance

About Business France

Business France is the national agency supporting the international development of the French economy. It is responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France.

It promotes France’s companies, business image and nationwide attractiveness as an investment location, and also runs the VIE international internship program.

Founded on January 1, 2015 through a merger between UBIFRANCE and the Invest in France Agency, Business France has 1,500 personnel, both in France and in 70 countries throughout the world, who work with a network of public- and private-sector partners. For further information, please visit: www.businessfrance.fr

Last modified on 29/01/2016

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